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Anti-cold drugs prove effective in alleviating cold symptoms and minimizing complications. In recent years, there has been a growing tendency among the public to purchase these drugs online, driven by the prevalence of influenza. Maintaining a high level of consumer satisfaction is crucial for...
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Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products....
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