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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews
Colmekcioglu, Nazan; Marvi, Reza; Foroudi, Pantea; … - In: Journal of business research : JBR 153 (2022), pp. 235-250
Persistent link: https://www.econbiz.de/10013534017
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Synthesizing the customer experience concept : a multimodularity approach
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: Journal of business research : JBR 167 (2023), pp. 1-26
Persistent link: https://www.econbiz.de/10014383189
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When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
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E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571
Persistent link: https://www.econbiz.de/10015194561
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Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace
Zha, Dongmei; Foroudi, Pantea; Marvi, Reza - In: Qualitative market research : an international journal 27 (2024) 4, pp. 650-681
Persistent link: https://www.econbiz.de/10015324674
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245