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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events

Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105

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Internationalization of sport events through branding opportunities

Singh, Amandeep (ed.); Itani, Maher N. (ed.); … - 2025

"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for...

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Determinants of intention to use autonomous vehicles : findings from PLS-SEM and ANFIS

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Impact of core product quality on sport fans' emotions and behavioral intentions

Foroughi, Behzad; Nikbin, Davoud; Hyun, Sunghyup Sean; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 110-129

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Effect of augmented reality applications on attitude and behaviours of customers : cognitive and affective perspectives

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The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention : religiosity as a moderator

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Consumers' preferences for endoscopes : a discrete choice experiment

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Reuse intention of augmented reality apps : recreational consciousness as moderator

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