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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
18
Brand management
7
Markenführung
6
USA
6
United States
6
Beziehungsmarketing
5
Brand image
5
Innovation
5
Relationship marketing
5
Brand
4
Markenartikel
4
Markenimage
4
Customer service
3
Internet marketing
3
Kundenservice
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Product design
3
B-to-B-Marketing
2
Brand loyalty
2
Brand performance
2
Brands
2
Business-to-business marketing
2
China
2
Consumers
2
Customer integration
2
Designation of origin
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Environmental sustainability
2
Firm performance
2
Herkunftsbezeichnung
2
Human–nature balance
2
Kundenintegration
2
Lieferantenmanagement
2
Online retailing
2
Online-Handel
2
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English
18
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Paswan, Audhesh
16
Guzman, Francisco
3
Amos, Clinton
2
Iyer, Pramod
2
Malik, Aaminah Zaman
2
Pei, Zhi
2
Sun, Qin
2
Thapa, Sajani
2
Zolfagharian, Mohammad Ali
2
Ahmad, Fayez
1
Alhidari, Abdullah
1
Barat, Somjit
1
Blankson, Charles
1
Boakye, Kwabena G.
1
Davari, Arezoo
1
Dubinsky, Alan J.
1
Holmes, Gary
1
Holmes, Gary R.
1
Lewin, Jeffrey E.
1
Nguyen, Thuy D.
1
Paswan, Audhesh K.
1
Yan, Ruiliang
1
Zaman Malik, Aaminah
1
Zolfagharian, Mohammadali
1
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Journal of retailing and consumer services
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Services marketing quarterly
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
18
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1
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
2
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
3
Socio-politically silent brands : a double edged sword
Zaman Malik, Aaminah
;
Ahmad, Fayez
;
Guzman, Francisco
- In:
Journal of business research : JBR
187
(
2025
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015158173
Saved in:
4
Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
Saved in:
5
Consumer perceptions of service innovativeness and personal control
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10003953055
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6
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
Saved in:
7
College students consumption of credit cards
Blankson, Charles
;
Paswan, Audhesh
;
Boakye, Kwabena G.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 567-585
Persistent link: https://www.econbiz.de/10009668457
Saved in:
8
E-tailer's return policy, consumer's perception of return policy fairness and purchase intention
Pei, Zhi
;
Paswan, Audhesh
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 249-257
Persistent link: https://www.econbiz.de/10010348761
Saved in:
9
Consumer reaction to new package design
Holmes, Gary R.
;
Paswan, Audhesh
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
Saved in:
10
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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