E-tailer's return policy, consumer's perception of return policy fairness and purchase intention
Year of publication: |
2014
|
---|---|
Authors: | Pei, Zhi ; Paswan, Audhesh ; Yan, Ruiliang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 249-257
|
Subject: | Return policy | Perceived return policy fairness | Purchase intention | E-tailer competition | e-Tailer reputation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice |
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