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~subject:"Consumer behaviour"
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Consumer behaviour
Ghana
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IFRS
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Lieferkette
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corporate governance
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Mensah, John
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Oppong, Peter Kwasi
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African journal of business and economic research : AJBER
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ECONIS (ZBW)
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Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Oppong, Peter Kwasi
;
Mensah, John
;
Addae, Matilda
- In:
African journal of business and economic research : AJBER
17
(
2022
)
3
,
pp. 191-212
Persistent link: https://www.econbiz.de/10014336063
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2
Brand image and behavioural intentions : mediating role of brand equity and brand trust in the herbal industry
Oppong, Peter Kwasi
;
Owusu, Joseph
;
Owusu Ansah, Wilberforce
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 191-212
Persistent link: https://www.econbiz.de/10014574266
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