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The silent surfer : experimentally manipulated live web content to study consumer behaviour
Seiler, Roger; Miesler, Linda; Hari, Jürg - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 2, pp. 54-61
Persistent link: https://www.econbiz.de/10011560141
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Imitating human forms in product design : how does anthropomorphism work, when does it work, and what does it affect?
Miesler, Linda - 2011
Persistent link: https://www.econbiz.de/10009506879
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Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
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The 30-second-sale : snap impressions of a retail sales person influence consumers decision making
Hari, Jürg; Stros, Michael; Marriott, John - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 53-66). 2008
Persistent link: https://www.econbiz.de/10003759626
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Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg; Karathanasis, Nikos; Burri, Stefan - In: Pricing perspectives : marketing and management …, (pp. 119-144). 2008
Persistent link: https://www.econbiz.de/10003775069