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~subject:"Consumer behaviour"
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A Manager's Toolbox for Consum...
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Consumer behaviour
Konsumentenverhalten
14
Personality psychology
5
Persönlichkeitspsychologie
5
Eigentümerstruktur
4
Ownership structure
4
Advertising effects
3
Consumer credit
3
Currency changeover
3
Data protection
3
Datenschutz
3
Euro
3
Psychological ownership
3
Theorie
3
Theory
3
Werbewirkung
3
Advertising
2
Austria
2
Beziehungsmarketing
2
Brand management
2
Credit card
2
EU countries
2
EU-Staaten
2
Economic psychology
2
Haushaltsökonomik
2
Household economics
2
KMU
2
Markenführung
2
Perception
2
Personality trait
2
Persönlichkeitsmerkmal
2
Psychologie
2
Psychology
2
Psychology of advertising
2
Relationship marketing
2
SME
2
Tax compliance
2
Tax planning
2
Verbraucherkredit
2
Wahrnehmung
2
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11
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11
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2
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English
14
Author
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Kamleitner, Bernadette
13
Marckhgott, Eva
4
Hoelzl, Erik
2
Kirchler, Erich
2
Ruzeviciute, Ruta
2
Thürridl, Carina
2
Biswas, Dipayan
1
Dhami, Mandeep K.
1
Dickert, Stephan
1
Erki, Berna
1
Havlicek, Eva
1
Hofmann, Eva
1
Kokkoris, Michail D.
1
Mandel, David R.
1
Martin, Brett
1
Ruckelshausen, Susanne
1
Süssenbach, Sophie
1
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Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing letters : a journal of research in marketing
2
Challenges in an age of dis-engagement
1
International journal of advertising : the review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing
1
Journal of marketing research
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Understanding collaborative consumption
1
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ECONIS (ZBW)
14
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1
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
2
A manager's toolbox for consumer-centric food packaging
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 24-33
Persistent link: https://www.econbiz.de/10012542243
Saved in:
3
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
4
Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
Saved in:
5
Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?
Kamleitner, Bernadette
;
Mandel, David R.
;
Dhami, Mandeep K.
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
6
,
pp. 951-961
Persistent link: https://www.econbiz.de/10009388844
Saved in:
6
Payment method and perceptions of ownership
Kamleitner, Bernadette
;
Erki, Berna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10009723168
Saved in:
7
Experiencing costs and benefits of a loan transaction : the role of cost-benefit associations
Kamleitner, Bernadette
;
Hoelzl, Erik
;
Kirchler, Erich
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
6
,
pp. 1047-1056
Persistent link: https://www.econbiz.de/10009273563
Saved in:
8
Consumer adaptation strategies : from Austrian shilling to the Euro
Hofmann, Eva
;
Kirchler, Erich
;
Kamleitner, Bernadette
- In:
Journal of consumer policy : consumer issues in law, …
30
(
2007
)
4
,
pp. 367-381
Persistent link: https://www.econbiz.de/10003687155
Saved in:
9
A Cinderella story : how past identity salience boosts demand for repurposed products
Kamleitner, Bernadette
;
Thürridl, Carina
;
Martin, Brett
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 76-92
Persistent link: https://www.econbiz.de/10012176277
Saved in:
10
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
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