We analyze a multimillion dollar, three-year field study sponsored by five firms to assess whether DVRs impact consumers’ shopping behavior for advertised and private label goods. A large sample of households received an offer for a free DVR and service and close to 20% accepted. We observe...

Research examining the process of individual decision making over time is briefly reviewed. We focus on two major areas of work in choice dynamics: research that has examined how current choices are influenced by the history of previous choices, and newer work examining how choices may be made...