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Guest editorial: happiness and corporate social responsibility : the role of organizational culture and consumers in a sustainable economy
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Management decision 62 (2024) 2, pp. 373-380
Persistent link: https://www.econbiz.de/10014637143
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Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness
Gutiérrez-Rodríguez, Pablo; Cuesta-Valiño, Pedro; … - In: Management decision 62 (2024) 2, pp. 381-402
Persistent link: https://www.econbiz.de/10014637149
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Special issue: happiness and corporate social responsibility : the role of organizational culture and consumers in a sustainable economy
Cuesta-Valiño, Pedro (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014637170
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192