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Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Stefko, Robert; Fedorko, Richard; Bacik, Radovan; … - In: Oeconomia Copernicana 11 (2020) 4, pp. 721-742
Persistent link: https://www.econbiz.de/10012436551
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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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Consumer shopping motive identification : study of webrooming vs. showrooming
Olearova, Maria; Gavurova, Beata; Bacik, Radovan - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
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A fuzzy model for evaluating the level of satisfaction of tourists regarding accommodation establishments according to social class on the example of V4 countries
Škare, Marinko; Gavurova, Beata; Polishchuk, Volodymyr; … - In: Technological forecasting & social change : an … 193 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014474460
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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338