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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
17
Werbewirkung
17
Advertising
16
Werbung
15
Konsumentenverhalten
8
Multinationales Unternehmen
7
Transnational corporation
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Außenwerbung
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Outdoor advertising
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Brand management
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Markenführung
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USA
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United States
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Brand
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Markenartikel
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Perception
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Wahrnehmung
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out-of-home advertising
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Advertising industry
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Cognition
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Creativity
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Hungary
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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Internet marketing
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Kognition
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Kreativität
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Online-Marketing
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Website
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Werbewirtschaft
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billboards
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Auslandsinvestition
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Bibliometrics
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Bibliometrie
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Branding
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Competitive strategy
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Electronic commerce
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Baack, Daniel W.
5
Wilson, Rick T.
3
Singh, Nitish
2
Suh, Taewon
2
Till, Brian
2
Baack, Daniel
1
Baack, Donald
1
Besherat, Ali
1
Chang, Rita Ya-hui
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Chen, Arthur Cheng-hsui
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Lee, Sangwon
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On, Seungtae
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Pereira, Arun
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Waterman, Brian
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International journal of advertising : the quarterly review of marketing communications
2
Electronic commerce research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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2
Strategic brand association maps : developing brand insight
Till, Brian
;
Baack, Daniel
;
Waterman, Brian
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009231642
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3
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
4
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
5
Who benefits from multiple brand celebrity endorsements? : an experimental investigation
Chen, Arthur Cheng-hsui
;
Chang, Rita Ya-hui
;
Besherat, Ali
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 850-860
Persistent link: https://www.econbiz.de/10010198531
Saved in:
6
Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
Saved in:
7
Culture and web communications
Baack, Daniel W.
;
Singh, Nitish
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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