This research explores the justification and implications of incorporating consumption variety into mobile-based food recommendation systems. Our study makes use of data from a popular mobile fitness app, in which we are able to observe large volumes of daily food logs of thousands of users. We...

How can retailers incentivize customers to make healthier food choices? Price, convenience, and taste are known to be among the main drivers behind such choices. Unfortunately, healthier food options are often expensive and infrequently promoted. Recent efforts in deploying healthy nudges to...

Online platforms often ask their users to refer friends in exchange for a reward. This paper addresses how referral decisions and referral quality evolve throughout the customer's life cycle as a function of service usage, experience level, and past referral behavior. Our analysis is based on a...

Governments use consumer incentives to promote green technologies (e.g., solar panels and electric vehicles). Our goal in this paper is to study how policy adjustments over time will interact with production decisions from the industry. We model the interaction between a government and an...

This paper studies government subsidies for green technology adoption while considering the manufacturing industry's response. Government subsidies offered directly to consumers impact the supplier's production and pricing decisions. Our analysis expands the current understanding of the...