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Social media influencers : the formation and effects of affective factors during online interactions
Zhang, Yixin; Mac, Lancy - In: International journal of consumer studies 47 (2023) 5, pp. 1824-1837
Persistent link: https://www.econbiz.de/10014335642
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How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng; Li, Zhongxiang; Ma, Jiaxin - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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Credit cards and commercial insurance participation : evidence from urban households in China
Xu, Nana; Rong, Zhao; Yu, Li - In: Accounting and finance 64 (2024) 1, pp. 1159-1182
Persistent link: https://www.econbiz.de/10014540257
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Deep learning meets decision trees : an application of a heterogeneous deep forest approach in credit scoring for online consumer lending
Xia, Yufei; Guo, Xinyi; Li, Yinguo; He, Lingyun; Chen, … - In: Journal of forecasting 41 (2022) 8, pp. 1669-1690
Persistent link: https://www.econbiz.de/10013465738
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The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu; Ji, Li; Jiang, Ling; Huang, Justin T. - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
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How electronic word of mouth dynamically influences product sales and supplies : an evidence from China film industry
Chen, Jia; Chen, Xingtong; Chao, Xiangrui; Wang, Haomin - In: Economic research 35 (2022) 1,1, pp. 637-656
Persistent link: https://www.econbiz.de/10014380463
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What reduces product uncertainty in live streaming e-commerce? : from a signal consistency perspective
Chen, Xiayu; Shen, Junya; Wei, Shaobo - In: Journal of retailing and consumer services 74 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014364505
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The role of gender-identity congruity in cross-gender endorsement in the context of live streaming
Chen, Xiang; Guo, Shoujia; Han, Shuhua - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1001-1016
Persistent link: https://www.econbiz.de/10015324001