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Exploring the factors that support adoption and sustained use of health and fitness wearables

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The dark side of CRM : customers, relationships and management

Nguyen, Bang Xuân (contributor); Simkin, Lyndon (contributor) - 2016

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The dark side of AI-powered service interactions : exploring the process of co-destruction from the customer perspective

Castillo, Daniela; Canhoto, Ana Isabel Domingos; Said, … - In: The service industries journal 41 (2021) 13/14, pp. 900-925

Persistent link: https://www.econbiz.de/10012695298

The dark side of CRM : customers, relationships and management

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MNCs and religious influences in global markets : Drivers of consumer-based halal brand equity

Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International Marketing Review 34 (2017) 6, pp. 885-908

Purpose Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in...

Persistent link: https://www.econbiz.de/10014828565

Online customer experience : a review of the business-to-consumer online purchase context

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Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience

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Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Rose, Susan; Samouel, Phillip - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 171-190

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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity

Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908

Persistent link: https://www.econbiz.de/10011799827