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Optimal markdown pricing for holiday basket with customer valuation

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Effects of online customer reviews on sustainable clothing purchase intentions : the mediating role of perceived diagnosticity

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Does consumers' personal reciprocity affect future purchase intentions?

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Does Consuming More Make You Happier? Evidence from Chinese Panel Data

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This study examines the relationship between consumption and happiness, using panel data from China Family Panel Studies (CFPS). We find that total consumption expenditure has a significant and positive effect on happiness, but we find no evidence of a non-linear relationship between consumption...

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How electronic word of mouth dynamically influences product sales and supplies : an evidence from China film industry

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Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?

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The more attention you get, the better you feel? : a study on the influence of being envied on inconspicuous consumption

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Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426

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