The success of new food processing technologies is highly dependent on consumers’ acceptance. The purpose of this paper is to study consumers’ perceptions of two new processing technologies and food products produced by means of these novel technologies. To accomplish this, a qualitative...

Objective - This study examines consumer attitudes and reactions towards personalised pricing strategies in a negative and positive hypothetical purchase context.Methodology/Technique - The data was collected from 250 respondents from India through a set of two structured questionnaires, each...