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The construction and simulation of internet financial product diffusion model based on complex network and consumer decision-making mechanism
Zhang, Jing-Ming; Zhu, Shuzhen; Yan, Wei; Li, ZhiPeng - In: Information systems and e-business management : ISeB 18 (2020) 4, pp. 545-555
Persistent link: https://www.econbiz.de/10012416453
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College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
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Ways to relieve anxiety : Chinese consumers' perceptions of paid digital knowledge products
Jin, Jie; Chen, Huan - In: Qualitative market research : an international journal 27 (2024) 5, pp. 800-819
Persistent link: https://www.econbiz.de/10015324687
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Consumers' perception on artificial intelligence applications in marketing communication
Chen, Huan; Chan-Olmsted, Slyvia; Kim, Julia; Sanabria, … - In: Qualitative market research : an international journal 25 (2022) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10013162198
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Feng, Yang; Chen, Huan; Li, He - In: Journal of advertising 48 (2019) 3, pp. 292-301
Persistent link: https://www.econbiz.de/10012201439
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141