The importance of using the Internet and the accompanying browsing of websites, especially social networking sites (SNS), has increased due to its many benefits, which benefit users, consumers, and stakeholders. The benefits of using the Internet include obtaining information from anywhere, at...

The purpose of this study is to identify the main CRM campaign dimensions affecting consumers’ attitude toward firms and purchase intention applied on on-demand ride services in Egypt. A qualitative exploratory study was conducted at first that employed in-depth interviews and one focus group...