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Food delivery application user segmentation in the mobile marketing world in China

Li, Jun; Bonn, Mark Andrew; Wang, Juan; Cho, Meehee - In: Journal of the Asia Pacific economy 28 (2023) 2, pp. 484-501

Persistent link: https://www.econbiz.de/10014295522

Does disclosure of customers' identities benefit a company's performance in the product market? : evidence from China

Xie, Huailing; Xu, Xiaodong; Hsu, Yuan-Teng - In: Pacific-Basin finance journal 82 (2023), pp. 1-19

Persistent link: https://www.econbiz.de/10014463528

How context shapes category inferences and attribute preference for new ambiguous products

Noseworthy, Theodore J.; Wang, Juan; Islam, Towhidul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 529-544

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When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies

Johnson, Allison R.; Folkes, Valerie S.; Wang, Juan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 725-743

Persistent link: https://www.econbiz.de/10011911298

The usefulness of socio-demographic variables in predicting purchase decisions : evidence from machine learning procedures

Islam, Towhidul; Meade, Nigel; Carson, Richard T.; … - In: Journal of business research : JBR 151 (2022), pp. 324-338

Persistent link: https://www.econbiz.de/10013459797

Identification and Attachment in Consumer-Brand Relationships

Sen, Sankar; Johnson, Allison R.; Bhattacharya, C. B.; … - In: Brand meaning management, (pp. 151-174). 2015

Purpose We examine two conceptualizations of consumer-brand relationships: identification , as identity-based relationships between a consumer and a brand, and the related construct of attachment as a bond based on security and personal history with the brand. Methodology Predictions emanating...

Persistent link: https://www.econbiz.de/10015367091

The market for electric vehicles in China : modelling the abolition of policy incentives

Wang, Jianjun; Wang, Ran; Li, Li; Dong, Jia - In: Climate policy 22 (2022) 7, pp. 865-881

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What we can learn from the interactions of food traceable attributes? : a case study of Fuji apple products in China

Liu, Ruifeng; Wang, Jian; Liang, Fei; Nian, Yefan; Ma, … - In: Applied economics 54 (2022) 59, pp. 6829-6849

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo Georg; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...

Persistent link: https://www.econbiz.de/10014415147

To dress up or not : political identity and dog owners' purchase of dog apparels

Xia, Lan; Zhong, Wenting; Wang, Joyce - In: Psychology & marketing 40 (2023) 10, pp. 2118-2131

Persistent link: https://www.econbiz.de/10014338487