The usefulness of socio-demographic variables in predicting purchase decisions : evidence from machine learning procedures
Towhidul Islam, Nigel Meade, Richard T. Carson, Jordan J. Louviere, Juan Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Islam, Towhidul ; Meade, Nigel ; Carson, Richard T. ; Louviere, Jordan J. ; Wang, Juan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 324-338
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| Subject: | Buy-no buy | Consumer targeting | Machine learning | Propensity score | Socio-demographic variables | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459797