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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
21
Sportmarketing
12
Sports marketing
12
Advertising effects
10
Sport
10
USA
10
United States
10
Werbewirkung
10
Sports
8
Advertising
7
Ehrenamtliche Arbeit
7
Sport organization
7
Sportorganisation
7
Voluntary work
7
Werbung
7
Job satisfaction
6
Nonprofit organization
6
Nonprofit-Organisation
6
Sponsoring
6
Sponsorship
6
Employee retention
5
Mitarbeiterbindung
5
Motivation
5
Arbeitszufriedenheit
4
Ball game
3
Ballsport
3
Brand
3
Brand image
3
Brand management
3
Führungsstil
3
Leadership style
3
Markenartikel
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Professional sports
3
Profisport
3
Volunteers
3
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Undetermined
13
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Author
All
Bang, Hye Jin
9
Trail, Galen
7
Choi, Dongwon
6
Bang, Hyejin
3
Kim, Yu Kyoum
3
Baek, Tae Hyun
2
Dees, Windy
2
Ko, Yong Jae
2
Lee, Cindy
2
Lee, Donghun
2
Wojdynski, Bartosz W.
2
Yoon, Sukki
2
Alfaro-Barrantes, Priscila
1
Bennett, Gregg
1
Biscaia, Rui
1
Braunstein-Minkove, Jessica R.
1
Choi, Wanyong
1
Cianfrone, Beth A.
1
Evans, Nathaniel J.
1
Ferreira, Mauricio
1
Harrolle, Michelle
1
Hur, Youngjin
1
Jordan, Jeremy
1
Keib, Kate M.
1
Kim, Ari
1
Kim, Kacy K.
1
Kim, Taeho
1
Kim, Yeonshin
1
King, Karen Whitehill
1
Lee, Wei-Na
1
Lee, Yen-I
1
Lee, Yen-I.
1
Oh, Sang Do
1
Rodriguez, Ariel
1
Ross, Stephen
1
Sweeney, Kristi
1
Triantafyllidis, Stavros
1
Yoo, Jinnie Jinyoung
1
Yoo, Seongjin
1
Yoshida, Masayuki
1
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Published in...
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International journal of advertising : the review of marketing communications
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
21
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1
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21
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1
Comparison of Division I and Division III intercollegiate spectators : motives and constraints
Lee, Cindy
;
Bang, Hyejin
- In:
International journal of leisure and tourism marketing …
2
(
2011
)
2
,
pp. 159-175
Persistent link: https://www.econbiz.de/10009011417
Saved in:
2
Regaining fans' trust after negative incidents : fit between responses and nature of incidents
Lee, Cindy
;
Bang, Hyejin
;
Lee, Donghun
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10010257024
Saved in:
3
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
4
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
5
Consumer response to ads in social network sites : an exploration into the role of ad location and path
Bang, Hye Jin
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011529698
Saved in:
6
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
7
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
8
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
10
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
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