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When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking

Ismail, Ismail J. - In: Journal of Islamic marketing 14 (2023) 11, pp. 2887-2906

Persistent link: https://www.econbiz.de/10014428811

Imported or locally made products? : building customers' resilience to negative word of mouth (NWOM) about locally made products ; mediation of message quality in Tanzania

Ismail, Ismail J. - In: Cogent business & management 9 (2022) 1, pp. 1-19

The purpose of this study is to determine the effect of word of mouth (WOM) attributes on the resilience of customers to negative word of mouth (NWOM) about locally made products when mediated by message quality. The study's findings contribute to a variety of areas. To begin, available...

Persistent link: https://www.econbiz.de/10014429642

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethicality

Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14

The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand...

Persistent link: https://www.econbiz.de/10013273741