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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Seeking pleasure or avoiding pain : influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
Kashmiri, Saim; Gala, Prachi; Nicol, Cameron Duncan - In: Journal of business research : JBR 105 (2019), pp. 227-242
Persistent link: https://www.econbiz.de/10012128503
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Factors influencing actual usage of fitness tracking devices : empirical evidence from the UTAUT model
Mishra, Anubha; Baker-Eveleth, Lori; Gala, Prachi; … - In: Health marketing quarterly 40 (2023) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10014294999
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Investigating consumer ethical beliefs : role of moral philosophies and personality traits
Gala, Prachi; Chauhan, Rahul; King, Robert; Vitell, Scott J. - In: Journal of consumer marketing 40 (2023) 6, pp. 685-701
Persistent link: https://www.econbiz.de/10014332327
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A psychological examination of attachment insecurity, loneliness, and fear of missing out as drivers of retail patronage among emerging adults
Rippé, Cindy B.; Smith, Brent; Gala, Prachi - In: International journal of consumer studies 47 (2023) 5, pp. 1838-1852
Persistent link: https://www.econbiz.de/10014335644
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Breaking the news : how does CEO media coverage influence consumer and investor evaluations?
Stäbler, Samuel; Gala, Prachi - In: Marketing letters : a journal of research in marketing 35 (2024) 4, pp. 617-634
Persistent link: https://www.econbiz.de/10015125511
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Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi; Blair, James; Lunde, Matthew - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
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Dark triad-consumer behavior relationship : the mediating role of consumer self-confidence and aggressive interpersonal orientation
Blair, James Robert; Gala, Prachi; Lunde, Matthew - In: Journal of consumer marketing 39 (2022) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10013165324
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Disruptive technology and AI in the banking industry of an emerging market
Omoge, Akinyemi Paul; Gala, Prachi; Horky, Alisha Blakeney - In: International journal of bank marketing 40 (2022) 6, pp. 1217-1247
Persistent link: https://www.econbiz.de/10013397785