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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections

Zhang, Lingling; Chung, Doug J. - In: Marketing science 39 (2020) 5, pp. 872-892

Persistent link: https://www.econbiz.de/10012305112

Shocks to issue salience and electoral competition

Aragonés, Enriqueta; Ponsatí, Clara - 2021

Persistent link: https://www.econbiz.de/10012872414

Shocks to issue salience and electoral competition

Aragonés, Enriqueta; Ponsatí, Clara - In: Economics of governance 23 (2022) 1, pp. 33-63

Persistent link: https://www.econbiz.de/10013194664

Weakened ties : the economy and presidential approval in the twenty-first-century United States

Donovan, Kathleen M.; Kellstedt, Paul M.; Key, Ellen M.; … - In: Economics and politics revisited : executive approval …, (pp. 305-326). 2023

Persistent link: https://www.econbiz.de/10014370561

Consumer regulation strategies : attenuating the effect of consumer references in a voting context

Whelan, Jodie; Goode, Miranda R.; Cotte, June; Thomson, … - In: Psychology & marketing 33 (2016) 11, pp. 899-916

Persistent link: https://www.econbiz.de/10011602966

Is There Within-outlet Demand for Media Slant? Evidence from US Presidential Campaign News

Garz, Marcel - 2019

Variation in political slant across media outlets, and demand for such slant, has been studied extensively. We conduct a novel within-outlet (and within-topic) analysis of the demand for "congenially" slanted news. We study so-called horse race news from six major online outlets for the 2012 and...

Persistent link: https://www.econbiz.de/10012901472