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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Cultural identity
5
Kulturelle Identität
5
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Marketing
4
Brand management
3
China
3
Dienstleistungsqualität
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Service quality
3
Social Web
3
Social web
3
Advertising
2
Brand
2
Competence
2
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2
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2
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2
Internet marketing
2
Markenartikel
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Online-Marketing
2
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2
Schwellenländer
2
Stereotype content model (SCM)
2
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2
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2
Tourism
2
Tourismus
2
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11
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Guo, Xiaoling
7
Brodie, Roderick J.
2
Brush, Gregory J.
2
Frethey-Bentham, Catherine
2
Chen, Ke
1
Gao, Esther
1
Gao, Zhihong
1
Grant-Hay, Peter
1
Guo, Xixuan
1
Heinberg, Martin
1
Jolibert, Alain
1
Klauser, Ferdinand
1
Lee, Michael S. W.
1
Pihlström, Minna
1
Septianto, Felix
1
Starr, Richard G., Jr.
1
Strebinger, Andreas
1
Whittome, James R. M.
1
Xie, Yi
1
Zhang, Mengxia
1
Zhang, Yicong
1
Zhu, Andrew Q.
1
Zou, Shaoming
1
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of international marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
11
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1
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
2
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
3
Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
Saved in:
4
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
5
Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
6
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
7
Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.
;
Zhu, Andrew Q.
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
Saved in:
8
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
9
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Saved in:
10
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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