Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Yi Xie, Ke Chen, Xiaoling Guo
| Year of publication: |
2020
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|---|---|
| Authors: | Xie, Yi ; Chen, Ke ; Guo, Xiaoling |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-16
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| Subject: | Anthropomorphism | Need for interaction | Online privacy concern | Social exclusion | Datenschutz | Data protection | Soziale Ausgrenzung | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269049