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Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan; Laczniak, Russell N.; Walker, Doug; Raju, Sekar - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
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Parental style : the implications of what we know (and think we know)
Carlson, Les; Laczniak, Russell N.; Wertley, Chad - In: Journal of advertising research 51 (2011) 2, pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
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Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
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Selling financial services : the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.; Laczniak, Russell N.; Leigh, Thomas W. - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 418-435
Persistent link: https://www.econbiz.de/10009776513
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Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.; Laczniak, Russell N.; Motley, Carol M. - In: Journal of marketing theory and practice 15 (2007) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
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An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya; Muehling, Darrel D.; Laczniak, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
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The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien; Cross, Samantha N. N.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
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Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
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Do a non-core worker's procedural justice concerns influence their engagement in helping behavior? : a multi-method study
Farhan, Mohammed; Krejci, Caroline C.; Cantor, David E. - In: International journal of physical distribution and … 53 (2023) 9, pp. 1015-1042
Persistent link: https://www.econbiz.de/10014381273