Purpose – The urgency to cope with the international economic crisis has led to efforts to identify innovative tools and frameworks that are capable of regenerating local and national economic development. The enhancement of the cultural heritage sector can be a strategic factor in improving...

1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of...