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When CSR-based identification backfires : testing the effects of CSR-related negative publicity

Einwiller, Sabine; Lis, Bettina; Ruppel, Christopher; … - In: Journal of business research : JBR 104 (2019), pp. 1-13

Persistent link: https://www.econbiz.de/10012104881

The significance of reputation and brand in creating trust between an online vendor and its customers

Einwiller, Sabine - In: Trust in the network economy, (pp. 113-127). 2003

Persistent link: https://www.econbiz.de/10002150630

Vertrauen durch Reputation im elektronischen Handel

Einwiller, Sabine - 2003

Persistent link: https://www.econbiz.de/10001747146

Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

When Small Means Comfortable : Relations between Product Attributes in Two-Sided Advertising

Bohner, Gerd; Einwiller, Sabine; Erb, Hans-Peter; … - 2003

The processes that mediate the effectiveness of two-sided advertising were studied. We predicted that (a) two-sided (vs. one-sided) advertisements increase perceived source credibility and that (b) the logical relation between the negative and positive product attributes mentioned in the...

Persistent link: https://www.econbiz.de/10014030904

Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476

User generated content presenting brands on social media increases young adults' purchase intention

Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186

Persistent link: https://www.econbiz.de/10012200476