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Why we buy? : modeling consumer selection of referents

Tarnanidis, Theodore; Owusu-Frimpong, Nana; Nwankwo, Sonny - In: Journal of retailing and consumer services 22 (2015), pp. 24-36

Persistent link: https://www.econbiz.de/10010468503

Branding strategy and consumer high‐technology product

Hamann, Danilo; Williams, Robert L.; Omar, Maktoba - In: Journal of Product & Brand Management 16 (2007) 2, pp. 98-111

Purpose – The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high‐technology branding strategy. Design/methodology/approach – Based on the identified areas of influence – price, use, quality and culture...

Persistent link: https://www.econbiz.de/10014895954

Retailing to the "grey pound" : understanding the food shopping habits and preferences of consumers over 50 in Scotland

Omar, Maktoba; Tjandra, Nathalia C.; Ensor, John - In: Journal of retailing and consumer services 21 (2014) 5, pp. 753-763

Persistent link: https://www.econbiz.de/10010407229

Advanced and emerging economies Generation Y's perception towards country-of-origin

Tjandra, Nathalia C.; Omar, Maktoba; Ensor, John - In: International journal of emerging markets 10 (2015) 4, pp. 858-874

Persistent link: https://www.econbiz.de/10011489476

"Faking brands" : consumer responses to counterfeiting

Hamelin, Nicolas; Nwankwo, Sonny; El Hadouchi, Rachad - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 159-170

Persistent link: https://www.econbiz.de/10009766234

Generalizations regarding the growth and decline of manufacturer and store brands

Nwankwo, Sonny; Hamelin, Nicolas; Khaled, Meryem - In: Journal of retailing and consumer services 21 (2014) 5, pp. 735-744

Persistent link: https://www.econbiz.de/10010407231

A confirmatory factor analysis of consumers styles inventory : evidence from Greece

Tarnanidis, Theordore; Owusu-Frimpong, Nana; Nwankwo, Sonny - In: Journal of retailing and consumer services 22 (2015), pp. 164-177

Persistent link: https://www.econbiz.de/10010468483