Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily...

Purpose – This paper aims to develop and estimate a model to measure consumer perceptions of trade show effectiveness. Design/methodology/approach – Data were collected at three separate B2C trade shows. Study 1 ( n =47) involved field interviews with data subjected to qualitative item...