The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Bin Jun Tan, Mark Brown and Nigel Pope
| Year of publication: |
2019
|
|---|---|
| Authors: | Tan, Bin Jun ; Brown, Mark ; Pope, Nigel |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 288-306
|
| Subject: | advertising | interactivity | internet | intrusiveness | online | Respect | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Internet | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Website | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1270344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203297