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Recent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore to their US counterparts. A sample of 373 students indicated that the students in the...
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cover -- Guest editorial -- When perceived ability to influence plays a role: brand co-creation in Web 2.0 -- Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value -- Like is a verb: exploring tie strength and casual brand...
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