Purpose – An uncertain product demand in online retailing leads to loss of opportunity cost and customer dissatisfaction due to instances of product unavailability. On the other hand, when e-retailers store excessive inventory of durable goods to fulfil uncertain demand, it results in...

Usage of mobile phones in emerging economies presents unique opportunities to businesses. Mobile phones provide innovative solutions to online payments and in-store purchases. The acceptance of mobile payments also helps the marketers in promoting their offerings. The analysis of spends by...