The purpose of this study was to examine the effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase stages. The three specific objectives of the study were to examine at the alternative evaluation stage...

Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...