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Understanding loyalty in multi...
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Consumer behaviour
Konsumentenverhalten
21
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Spain
12
Online retailing
11
Online-Handel
11
Distribution channel
8
Spanien
8
Vertriebsweg
8
Multichannel strategy
7
Multikanalvertrieb
7
Retailing
7
Brand management
6
Markenführung
6
E-commerce
5
Electronic Commerce
5
Globalisierung
5
Globalization
5
Multinationales Unternehmen
5
Textile distribution
5
Textilhandel
5
Transnational corporation
5
Brand image
4
Fashion
4
International market entry
4
Internationaler Markteintritt
4
Internationalization
4
Markenimage
4
Mode
4
Theorie
4
Theory
4
Brand
3
Brand loyalty
3
Confidence
3
Customer retention
3
Customer satisfaction
3
Dynamic capabilities
3
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Online availability
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Undetermined
13
Free
4
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Article
19
Book / Working Paper
2
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Language
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English
21
Author
All
Frasquet Deltoro, Marta
14
Mollá Descals, Alejandro
14
Ieva, Marco
4
Gil Saura, Irene
3
Miquel-Romero, Maria-Jose
3
Ruiz-Molina, Maria Eugenia
2
Ziliani, Cristina
2
Šerić, Maja
2
Badenhop, Anna
1
Chimborazo, Luis Edwin
1
Eckman, Molly
1
Frasquet, Marta
1
Gomez Borja, Miguel Angel
1
González-Benito, Óscar
1
Gómez Borja, Miguel Ángel
1
Hyllegard, Karen
1
Martínez-Ruiz, María Pilar
1
Miquel, Maria-José
1
Miquel-Romero, María-José
1
Pascual Marimón, Pilar
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, María-Eugenia
1
Sakarya, Sema
1
Ventre, Iván
1
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Published in...
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Journal of retailing and consumer services
4
International journal of retail & distribution management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Decision support systems : DSS ; the international journal
1
Economic research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of service theory and practice : JSTP
1
Market : review for marketing theory and practice
1
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ECONIS (ZBW)
21
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1
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Saved in:
4
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin
;
Frasquet Deltoro, Marta
;
Mollá …
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
Saved in:
5
Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-122)
.
2018
Persistent link: https://www.econbiz.de/10013277490
Saved in:
6
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
7
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
Saved in:
8
Acquiring customers through click-and-collect, price matching, and environmental information
Miquel-Romero, María-José
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-52)
.
2024
Persistent link: https://www.econbiz.de/10015077055
Saved in:
9
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
10
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
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