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Food product traceability and customer value
Engelseth, Per; Wongthatsanekorn, Wutchichai; … - In: Global business review 15 (2014) 4, pp. 87-105
Persistent link: https://www.econbiz.de/10011347028
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Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.; Pels, Jaqueline - In: Marketing theory 17 (2017) 3, pp. 357-371
Persistent link: https://www.econbiz.de/10011825001
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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Serving the invisible poor : segmenting the market
Pels, Jaqueline; Sheth, Jagdish N. - In: Journal of global marketing 34 (2021) 4, pp. 270-281
Persistent link: https://www.econbiz.de/10012650598