Narrow search
Showing 1 - 10 of 13
Cover Image
Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman; Malik, Muhammad Shaukat - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 163-186
Persistent link: https://www.econbiz.de/10009768487
Cover Image
Food vloggers and parasocial interactions : a comparative study of local and foreign food vlogs using the S-O-R paradigm
Yousaf, Salman - In: International journal of contemporary hospitality management 34 (2022) 9, pp. 3525-3549
Persistent link: https://www.econbiz.de/10013412918
Cover Image
How dark traits and regulatory focus manifest in online hotel reviews : a textual content analysis
Yousaf, Salman; Kim, Jong Min - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 281-303
Persistent link: https://www.econbiz.de/10015189131
Cover Image
Profiling consumer behavior in the context of involvement level and demographic factors : evidence of within-country differences from a developing economy
Yousaf, Salman; Huaibin, Li - In: Journal of global marketing 26 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009777266
Cover Image
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Cover Image
The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption : the moderating role of religiosity
Razzaq, Zohaib; Razzaq, Ali; Yousaf, Salman; Hong, Zhao - In: Global business review 19 (2018) 5, pp. 1224-1239
Persistent link: https://www.econbiz.de/10011929709
Cover Image
Halal culinary and tourism marketing strategies on government websites : a preliminary analysis
Yousaf, Salman; Fan, Xiucheng - In: Tourism management : research, policies, practice 68 (2018), pp. 423-443
Persistent link: https://www.econbiz.de/10011871219
Cover Image
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
Cover Image
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman - In: Journal of marketing communications 22 (2016) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Cover Image
Temporal dimensions of crisis and online hotel reviews : a social support perspective of narcissists during the pandemic
Yousaf, Salman; Kim, Jong Min - In: The Cornell hospitality quarterly 66 (2025) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10015187651