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High versus low online price discounts : effects on customers' perception of risk

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412

Persistent link: https://www.econbiz.de/10010429354

An unintended consequence of exaggerated maximum-discount tensile price claims

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709

Persistent link: https://www.econbiz.de/10011616266

Fair trade advertising : influences of information type and emotional appeal congruency

Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206

Persistent link: https://www.econbiz.de/10012203409

The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies

Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10013552943

Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions

Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: The journal of product & brand management 33 (2024) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10015165221

Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Lee, Jung Eun; Watkins, Brandi - In: Journal of business research : JBR 69 (2016) 12, pp. 5753-5760

Persistent link: https://www.econbiz.de/10011597491

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective

Lee, Jung Eun; Shin, Eonyou - In: Journal of business research : JBR 120 (2020), pp. 407-417

Persistent link: https://www.econbiz.de/10012417147

The perceptual fluency effect on pleasurable online shopping experience

Im, Hyunjoo; Lennon, Sharron J.; Stoel, Leslie - In: Journal of Research in Interactive Marketing 4 (2010) 4, pp. 280-295

Purpose – Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the...

Persistent link: https://www.econbiz.de/10014902180