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Pricing in the modern world: the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: Journal of Product & Brand Management 23 (2014) 6, pp. 397-400

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...

Persistent link: https://www.econbiz.de/10014897025

Editorial: Pricing in the modern world : the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400

Persistent link: https://www.econbiz.de/10010429355

How the order of sampled experiential products affects choice

Biswas, Dipayan; Grewal, Dhruv; Roggeveen, Anne - In: Journal of marketing research : JMR 47 (2010) 3, pp. 508-519

Persistent link: https://www.econbiz.de/10003983857

Retailing in a connected world

Grewal, Dhruv; Roggeveen, Anne; Runyan, Rodney C. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 263-270

Persistent link: https://www.econbiz.de/10009761885

The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

Understanding how music influences shopping on weekdays and weekends

Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007

Persistent link: https://www.econbiz.de/10014384298

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Do digital displays enhance sales? : role of retail format and message content

Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131

Persistent link: https://www.econbiz.de/10011484113

Does the presence of a mannequin head change shopping behavior?

Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524

Persistent link: https://www.econbiz.de/10011435958

Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

Persistent link: https://www.econbiz.de/10011440069