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Consumer behaviour
Konsumentenverhalten
26
Brand management
9
Markenführung
9
Social Web
9
Social web
9
Beziehungsmarketing
8
Relationship marketing
8
Artificial intelligence
7
Künstliche Intelligenz
7
Mobile communications
7
Mobilkommunikation
7
Innovation diffusion
6
Marketing management
6
Marketingmanagement
6
Business network
5
Data protection
5
Datenschutz
5
E-commerce
5
Electronic Commerce
5
Innovation adoption
5
Innovationsakzeptanz
5
Innovationsdiffusion
5
Internet marketing
5
Italy
5
Marketing
5
Online-Marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensnetzwerk
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand image
4
Business-to-business marketing
4
Confidence
4
Environmental consciousness
4
Italien
4
Lieferantenmanagement
4
Markenimage
4
Mobile Business
4
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Online availability
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Undetermined
14
Free
1
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Article
26
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Book section
1
Language
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English
26
Author
All
Barbarossa, Camilla
11
Pagani, Margherita
11
Pastore, Alberto
6
Pelsmacker, Patrick de
4
Vernuccio, Maria
4
Cesareo, Ludovica
3
Moons, Ingrid
3
Gao, Tao
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Patrizi, Michela
2
Rita, Paulo
2
Rohm, Andrew J.
2
Romani, Simona
2
Sultan, Fareena
2
Šerić, Maja
2
Borges, Mónica S.
1
Buzeta, Cristian
1
Ceccotti, Federica
1
Chaudhry, Peggy E.
1
Diallo, Mbaye Fall
1
Fortes, Nuno
1
Gabrielli, Veronica
1
Giraldi, Angelo
1
Godefroit-Winkel, Delphine
1
Grappi, Silvia
1
Malacarne, Giovanni
1
Mandler, Timo
1
Mirabello, Alessandra
1
Perracchio, Andrea
1
Querci, Ilaria
1
Racat, Margot
1
Ricotta, Francesco
1
Schill, Marie
1
Williams, Patti
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
Business horizons
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Handbook of research on counterfeiting and illicit trade
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Technology analysis & strategic management
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
3
Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Barbarossa, Camilla
;
Pastore, Alberto
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011308605
Saved in:
4
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
5
A vicarious innovativeness scale for 3G mobile services : integrating the domain specific innovativeness scale with psychological and rational indicators
Pagani, Margherita
- In:
Technology analysis & strategic management
19
(
2007
)
6
,
pp. 709-728
Persistent link: https://www.econbiz.de/10003605703
Saved in:
6
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
9
Not all wrongdoers are equal in the public eye : a moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises
Barbarossa, Camilla
;
Mandler, Timo
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012521217
Saved in:
10
Consumers' intentions to purchase smart home objects : do environmental issues matter?
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Diallo, …
- In:
Ecological economics : the transdisciplinary journal of …
161
(
2019
),
pp. 176-185
Persistent link: https://www.econbiz.de/10012179335
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