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Drivers of user engagement in eWoM communication

Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen - In: The journal of services marketing 30 (2016) 5, pp. 541-553

Persistent link: https://www.econbiz.de/10011615554

Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81

Persistent link: https://www.econbiz.de/10011695225

An examination of the emotions that follow a failure of co-creation

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52

Persistent link: https://www.econbiz.de/10011736218

Trust in interfirm relationships : expanding insights into relational capabilities and customer preferences

Rossmann, Alexander - 2011

Persistent link: https://www.econbiz.de/10010191070

Exploring an incongruence frame for online reviews

Sugathan, Praveen; Sudhir, Subin; Ramachandran, Rahul - In: Journal of consumer behaviour 23 (2024) 6, pp. 2913-2932

Persistent link: https://www.econbiz.de/10015116975

Kundenservice 2.0 : Kundenverhalten und Serviceleistungen in der digitalen Transformation

Rossmann, Alexander; Tangemann, Michael - In: Marktplätze im Umbruch : digitale Strategien für …, (pp. 161-172). 2015

Persistent link: https://www.econbiz.de/10011441138

Strategically Pay Your Customers for Their Productivity

Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - 2021

Your customers want to work for you. They are willing to help you with everything from innovation to generating additional revenue. The question is how. From 1,723 articles on co-creation, we extracted the six ways customers help firms, and the ways firms strategically compensate customers for...

Persistent link: https://www.econbiz.de/10013230765

Strategically pay your customers for their productivity

Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - In: Rutgers business review 5 (2020) 3, pp. 319-325

Persistent link: https://www.econbiz.de/10012626119

Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market

Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961

Persistent link: https://www.econbiz.de/10012607863

Donation type effects in corporate giving : a moderated dual mediation model

Saha, Sajeeb; Pappu, Ravi; Ranjan, Kumar Rakesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015399285