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~subject:"Consumer behaviour"
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Service recovery for moderate...
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Consumer behaviour
Konsumentenverhalten
15
Preismanagement
8
Pricing strategy
8
Advertising effects
6
Werbewirkung
6
Customer satisfaction
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Kundenzufriedenheit
4
Werbung
4
Beziehungsmarketing
3
Brand image
3
Deutschland
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Dienstleistungsqualität
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Germany
3
Markenimage
3
Relationship marketing
3
Service quality
3
Activation
2
Agile practice
2
Beschwerdemanagement
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Brand management
2
Comparative advertising
2
Complaint management
2
Customer service
2
Failure severity
2
Internet marketing
2
Kundenservice
2
Low-cost strategy
2
Markenführung
2
Niedrigpreisstrategie
2
Online-Marketing
2
Perception
2
Preis
2
Price
2
Product information
2
Produktinformation
2
Project management
2
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Bambauer-Sachse, Silke
13
Gierl, Heribert
4
Heinzle, Priska
2
Massera, Laura
2
Rabeson, Landisoa
2
Young, Ashley
2
Furst, Anne-Catherine
1
Grewal, Dhruv
1
Hüttl-Maack, Verena
1
Mangold, Sabrina
1
Plotkina, Daria
1
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Journal of retailing and consumer services
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Marketing : ZFP ; journal of research and management
2
Core Values and Decision-Making for Sustainable Business : An International Perspective
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of service research
1
Marketing : journal of research and management
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Psychology & marketing
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ECONIS (ZBW)
15
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1
Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke
;
Rabeson, Landisoa Eunorphie
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011387765
Saved in:
2
Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior
Walser-Luchesi, Agnès
;
Furst, Anne-Catherine
;
Rabeson, …
- In:
Core Values and Decision-Making for Sustainable …
,
(pp. 205-230)
.
2024
Persistent link: https://www.econbiz.de/10015182111
Saved in:
3
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke
;
Grewal, Dhruv
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
Saved in:
5
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
6
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
7
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
Saved in:
8
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
9
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
10
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 63-73
Persistent link: https://www.econbiz.de/10011388073
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