Suggests a number of features which characterize the manifestation of fair trade consumerism. Posits, however, that there are several problems which have hindered the translation of fair trade principles into consumer purchase behaviour. Discusses the issue that ecological marketing incorporates...

1. Introduction: Marketing and Sustainability Part I: Sustainability Marketing Fundamentals 2. The sustainability challenge for marketing (and vice versa) 3. Perspectives on marketing strategy and sustainability 4. In the trenches: Managerial imperatives in sustainable marketing 5....

This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you...