Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Brett A. S. Martin, Juergen Gnoth, and Carolyn Strong
| Year of publication: |
2009
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|---|---|
| Authors: | Martin, Brett A. S. ; Gnoth, Juergen ; Strong, Carolyn |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 5-19
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zeit | Time | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003892000