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Investigating a comparative evaluation approach in explaining loyalty

Jaiswal, Anand Kumar; Lemmink, Jos - In: Marketing intelligence & planning 35 (2017) 7, pp. 937-954

Persistent link: https://www.econbiz.de/10011798112

Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study

Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023

Persistent link: https://www.econbiz.de/10014387914

The effect of relationship and transactional characteristics on customer retention in emerging online markets

Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; … - In: Journal of business research : JBR 92 (2018), pp. 25-35

Persistent link: https://www.econbiz.de/10011925243

Managing job applications online : integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model

Parikh, Abhishek; Patel, Jayesh D.; Jaiswal, Anand Kumar - In: Decision : official journal of Indian Institute of … 48 (2021) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10012585014

Impact of financial literacy on consumer financial behavior : a systematic review and research agenda using TCCM framework

Negi, Pushpa; Jaiswal, Anand Kumar - In: International journal of consumer studies 48 (2024) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10014531764

Social media "stars" vs "the ordinary" me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; … - In: European journal of marketing 58 (2024) 2, pp. 590-631

Persistent link: https://www.econbiz.de/10014482724

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124

Persistent link: https://www.econbiz.de/10011300128

Service alliances between unequals: the apple does not fall far from the better tree

Bleijerveld, Jeroen F.J.; Gremler, Dwayne D.; Lemmink, … - In: Journal of Service Management 26 (2015) 5, pp. 807-822

Purpose – Brand alliances take various forms, yet academic research has not investigated how value spillovers differ between partners. The purpose of this paper is to address psychological mechanisms to uncover consumers’ perceptions of a service alliance when a strong service brand partners...

Persistent link: https://www.econbiz.de/10014894665

Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry

Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002

Persistent link: https://www.econbiz.de/10001780781

Boost customer loyalty with online support : the case of mobile telecomms providers

Riel, Allard C. R. van; Liljander, Veronica; Lemmink, Jos; … - 2003

Persistent link: https://www.econbiz.de/10001780962