Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10003940016
Purpose – The purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed. Design/methodology/approach – The paper employs video‐ethnography...
Persistent link: https://www.econbiz.de/10014987238
Persistent link: https://www.econbiz.de/10003921560
Persistent link: https://www.econbiz.de/10009714710
Persistent link: https://www.econbiz.de/10003593975
Persistent link: https://www.econbiz.de/10015144302
Persistent link: https://www.econbiz.de/10009500875
Persistent link: https://www.econbiz.de/10009384428
Persistent link: https://www.econbiz.de/10010228550
Persistent link: https://www.econbiz.de/10009714707