Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Tarek Mady; Hélène Cherrier; Dennis Lee; Kaleel Rahman
| Year of publication: |
2011
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|---|---|
| Authors: | Mady, Tarek ; Cherrier, Hélène ; Lee, Dennis ; Rahman, Kaleel |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 5, p. 453-472
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| Subject: | Internationales Marketing | International marketing | Materialismus | Materialism | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Vereinigte Arabische Emirate | United Arab Emirates |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500875