Narrow search
Showing 1 - 10 of 45
Cover Image
Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia; Luomala, Harri T. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
Cover Image
A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
Cover Image
Mood-regulation and shopping
Luomala, Harri T. - 1996
Persistent link: https://www.econbiz.de/10000944731
Cover Image
The role of mood in consumer behavior : conceptual issues
Luomala, Harri T. - 1993
Persistent link: https://www.econbiz.de/10000855632
Cover Image
Wear your pants out and be happy! : clothing consumption curtailment and consumer subjective well-being
Vesterinen, Essi; Lee, Michael S. W.; Luomala, Harri T. - In: Journal of macromarketing 44 (2024) 4, pp. 742-760
Persistent link: https://www.econbiz.de/10015165358
Cover Image
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
Cover Image
Consumers' experience of food products : effects of value activation and price cues
Lehtola, Katariina; Luomala, Harri T.; … - In: Journal of customer behaviour 7 (2008) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10003721688
Cover Image
Perceived health and taste ambivalence in food consumption
Luomala, Harri T.; Jokitalo, Maijastiina; Karhu, Hannu; … - In: The journal of consumer marketing 32 (2015) 4, pp. 290-301
Persistent link: https://www.econbiz.de/10011407100
Cover Image
Male-male status signaling through favoring organic foods : is the signaler perceived and treated as a friend or a foe?
Puska, Petteri; Kurki, Sami; Lähdesmäki, Merja; … - In: Psychology & marketing 33 (2016) 10, pp. 843-855
Persistent link: https://www.econbiz.de/10011595465
Cover Image
Capturing qualitatively different healthfulness images of food products
Puska, Petteri; Luomala, Harri T. - In: Marketing intelligence & planning 34 (2016) 5, pp. 605-622
Persistent link: https://www.econbiz.de/10011534891